MultiChoice blames inflation for DStv tariff increase, jacks up Premium to N13,980

MultiChoice blames inflation for DStv tariff increase, jacks up Premium to N13,980

MultiChoice Nigeria has defended the latest DStv tariff increase in the
country, saying the company has taken into account many factors.

Such factors, it said, included, “the impact on the subscriber, current
inflation, and efficiencies effected within the company that may offset
the necessity for a price increase.”

The company also said that the increase in DStv tariffs was not only
in Nigeria, but also in every country where MultiChoice has its
operations.

Multichoice Africa, the parent company of DStv, on March 3,
announced a price increase for DStv, which will take effect from April
1, 2015.

The price increase will set the DStv premium, which is currently at
$77/monthly to $81/monthly. This will take the naira equivalent from
N11,650 to N13,980.

The increment is the same across other DStv packages/bouquet, and
between five and 10 per cent increase, but comes with ShortsTV, Ginx
TV and Eurochannel as additional channels.

The Public Relations Manager at MultiChoice Nigeria, Ms. Caroline
Oghuma, in a statement she shared with our correspondent, said,
“MultiChoice implements annual subscription price increase in all its
operating countries, however, a price increase was not implemented in
Nigeria last year.”

“We would like to reassure our subscribers of our best intentions and
reaffirm our commitment to Nigeria which is clearly demonstrated
through our continuous investments in the country,” the statement
said.